Using Your Small Business Marketing Tools to Differentiate Your Business
By Brandt Stohr Perhaps the most important quality for your small business marketing materials is that they are different. If you do nothing else right in your small business marketing, at least be different. Why is differentiation so important? Because, in most industries, there are hundreds if not thousands or millions of other businesses that claim to provide the same service or sell the same product as you do. If you dont differentiate your business from all those others, the chances that youll get many customers are pretty slim. Some common ways to differentiate your business are: Superior serviceGreater product availabilityHigher qualityBetter performanceGreater durabilityPrestigeTechnology leadershipSatisfaction guaranteeLower costFaster deliveryMore customer support But even if you are very different than your competitors you offer superior service, greater durability, or a satisfaction guarantee that beats all others it wont matter unless your prospective customers know about it. Thats where your small business marketing strategy comes in. Businesses have been using their small business marketing strategies to announce how theyre different from their competitors as long as they have been using small business marketing strategies. Think Maxwell Houses Good to the last drop, Campbells Soups Mmm, mmm good, or WalMarts Always low prices. Those highly successful taglines not only get prospective customers to remember the company name, but also convey a message about the difference between that company and others. To make differentiation a part of your small business marketing strategy, you first need to understand your competitors you can only explain how youre different from them once you know what theyre like. Learn what your competitors offer, how they differentiate themselves, and most importantly what your prospective customers think about them (if you know what qualities your prospective customers see as shortcomings in the other companies in the market, youll have a good idea of the market gap you can fill). Once youve decided how you are different from your competitors, you need to tell your prospective customers about it. Building that differentiation into your tagline can be a very effective start. Then include that tagline, along with your logo, on every piece of small business marketing collateral you have. Another small business marketing way to publicize your differences is to write a press release. Explain how youre filling a need in the market that no other company has filled. Once youve differentiated your company and used your small business marketing tools to publicize your differences, you have to follow through on your promises. If you say that youre the cheapest or the highest quality, or the friendliest, or whatever then you better be just that (nothing turns away a customer like a failed promise). Brandt Stohr, The Small Business Marketing Genius has brought startup one man operations to billion dollar corporations by using creative marketing techniques rather then investors and capital. Brandt Stohr has been helped hundreds of entrepreneurs to get their small businesses exploding with sales without the use of expensive traditional marketing techniques. For more information and a free report on the ten deadly mistakes most small businesses are still making visit Brandt Stohr’s site at http://www.smallbusinessmktng.com or http://www.brandtstohr.com Article Source: http://EzineArticles.com/?expert=Brandt_Stohr http://EzineArticles.com/?Using-Your-Small-Business-Marketing-Tools-to-Differentiate-Your-Business&id=350233 phetermine diet pills cheap phentermine diet pills cheap phentermine purchase phentermine with mastercard
